PPC · Santa Monica, California
PPC Agency in Santa Monica
Google Ads that pay for themselves, not campaigns that burn cash. We work with Santa Monica business owners who want real results, not agency reports.
PPC Agency built for Santa Monica businesses.
Santa Monica is tech-savvy customers who Google everything before they call. Here's what real PPC looks like when it's done by an operator, not an agency assembly line.
- Search, Performance Max, and Shopping campaigns built for real ROI
- Conversion tracking set up properly so we know what's actually working
- Weekly optimization — new keywords, negative keywords, bid changes
- Clear reporting on cost per lead and cost per customer
Why PPC matters in Santa Monica.
Paid search in Santa Monica is expensive because a lot of people are bidding. That means every bad campaign burns money fast. I set up Google Ads so the account is tight — every dollar goes to searches that actually convert to booked calls or sales. That's the difference between Santa Monica businesses that scale with paid ads and the ones that quit after three months.
Santa Monica has roughly about 91,000 residents plus daily tourist and commuter traffic. The competition here is high — mature market with a lot of established local players. Most of the local demand runs through tech and Silicon Beach startups, hospitality, healthcare, creative agencies, and retail — the industries where showing up on Google is the difference between a busy month and a slow one.
Concrete work, not a vague retainer.
Every PPC engagement in Santa Monica covers the same core deliverables. Bigger accounts get more custom work on top, but this is the floor.
- Full Google Ads audit and rebuild — campaign structure, match types, bidding
- Conversion tracking setup with Google Ads, GA4, and CRM handoff verified
- Negative keyword lists updated weekly to stop wasted spend
- Ad copy and landing page split testing with real statistical guardrails
- Google Local Services Ads setup and management when they fit
- Weekly performance report with clear cost per lead and cost per customer
Serving businesses across Santa Monica.
We work with PPC clients across Santa Monica — Downtown, Ocean Park, Mid-City, Pico, and North of Montana, and the surrounding areas.
If your customers come from near the Third Street Promenade, the Pier, Bergamot Station, and Silicon Beach, or anywhere else in Santa Monica, the same playbook works. We build content, campaigns, and pages that specifically speak to Santa Monica customers — not generic California marketing recycled from another market.
Cut cost per case by 40% by separating landlord and tenant campaigns.
Baghikian Law · Real client, real numbers.
See all case studiesFour steps. No mystery.
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01
Free call
Thirty minutes. We talk about your Santa Monica business, what's working, and what's not. No sales pitch.
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Real plan
If we're a fit, I put together a plan built around your budget and your actual customers, not a generic proposal.
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03
Ship the work
I run it. Not a junior, not an account manager. You get me on the phone, on email, and in the weekly review.
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04
Report and iterate
Weekly reports you can actually read. Monthly review call. We change what isn't working and double down on what is.
Common questions from Santa Monica business owners.
What's a reasonable Google Ads budget?
Most local businesses start at $1,500 to $3,000 a month in ad spend, plus management. Below that, there isn't enough data to optimize with.
How is your management fee structured?
Flat monthly fee, not a percentage of your ad spend. That way, my incentive isn't to grow your budget — it's to grow your results.
Can you take over an existing Google Ads account?
Yes. I audit what's there, keep what's working, kill what isn't. Most accounts have 30 to 50% of spend going to searches that don't convert.
What does the Google Ads audit cover?
Campaign structure, keyword match types, negative keyword coverage, conversion tracking, quality scores, landing page match, and where budget is leaking. About a two hour deep dive.
Do you run Google Local Services Ads?
Yes, when they fit. Lawyers, home services, and clinics often get better cost per lead from LSA than search. I set it up and manage the leads.
Will you handle landing pages too?
Yes. Bad landing pages kill great ad campaigns. I audit yours, and if they need work, I rebuild the important ones before we scale spend.