Legal · Multi-city · Personal injury · California
Canonical cleanup, an employment-law cluster and a 379-URL footprint.
A California firm handling personal injury, workers' compensation and employment law. Strong cases, but the site was splitting its own rankings across duplicate URLs.
Where they started.
The same pages were reachable at several addresses: with and without www, with and without a trailing slash, and as index.html. Google was splitting trust across all of them.
Each practice area had one page trying to rank everywhere, so city and case-type searches had no clear landing page.
The work, in plain terms.
- Consolidated every duplicate address into one clean URL with 301 redirects, then tracked the recovery weekly
- Built five interlinked employment-law guides covering wrongful termination, unpaid overtime, meal and rest breaks, retaliation and workplace harassment
- Launched 100 pages: 80 service-city pages across 20 cities and 20 city hubs with real courthouses, neighborhoods and ZIP codes
- Added 180 car accident pages by accident type and city, so each search has its own page instead of competing for one
- Built a reviews page with direct Google review links, and fixed the contact form
What happened.
The firm now has one clean URL per intent, a 379-URL sitemap, and dedicated pages for the cities and case types it wants. Rankings are monitored weekly against the pre-cleanup baseline.
Static site · Search Console · IndexNow
In 1 year we launched a successful law firm all thanks to the marketing and web development efforts of Sammy and his team. We are getting consistent calls per month and have over 10 new cases signed every 6 weeks.
Michael Chakrian, Esq.Law firm, Los Angeles
Client statement, not an audited result.
Other projects.
-
Youth sports
Juventus Academy
Tryout funnel live
Juventus Academy has strict brand standards. We built a facility site for the Los Angeles academy's North Hollywood hub and a tryout site for the Phoenix academy, both on the club's own visual system.
Read the case -
Engineering · B2B
HJH Engineering
20-page site live
HJH Engineering's buyers are architects, developers and general contractors. The site had to read like a technical document, not a brochure.
Read the case -
In-house · Local service
DREAM Printing
32-page local site
DREAM Printing is our own print shop. It prints for schools, teams, birthdays, events and wholesale accounts, so the site had to win calls and quote requests, not cart checkouts.
Read the case