In-house · E-commerce · Mental-health streetwear · founder-owned
$704K in a year from a brand I built myself.
No Sad Days is my own mental-health streetwear brand. It's where I learned, with my own money on the line, everything I now do for clients.
Where they started.
Most agencies have never had to make payroll from their own ad account. I started this brand with nothing, so every dollar of ad spend had to come back.
The work, in plain terms.
- Built and ran the Shopify store, product launches and preorders
- Ran Meta ads end to end: creative, testing, budgets and purchase tracking
- Built email flows in Klaviyo to bring buyers back
- Worked with creators and real customer content instead of polished stock imagery
What happened.
The brand did more than $704K in trailing-year sales across 10,224 orders, and more than $898K lifetime. It now lives on as a legacy collection inside DREAM, and the playbook runs every e-commerce account we take on.
Shopify · Meta Ads · Klaviyo
Other projects.
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Legal · Multi-city
Noble Attorneys
379-URL sitemap
A California firm handling personal injury, workers' compensation and employment law. Strong cases, but the site was splitting its own rankings across duplicate URLs.
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Youth sports
Juventus Academy
Tryout funnel live
Juventus Academy has strict brand standards. We built a facility site for the Los Angeles academy's North Hollywood hub and a tryout site for the Phoenix academy, both on the club's own visual system.
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Engineering · B2B
HJH Engineering
20-page site live
HJH Engineering's buyers are architects, developers and general contractors. The site had to read like a technical document, not a brochure.
Read the case