E-commerce · DTC · Tungsten jewelry · Shopify
$2K a month to $40K a month for a tungsten jewelry brand.
A Shopify jewelry store with good products and content that Google was already showing, just not clicking.
Where they started.
The store had articles and collection pages earning thousands of impressions in Google with very few clicks. One article, on whether tungsten rusts, had 16,500 impressions at around position 6 and only 23 clicks.
Collection pages like tungsten rings under $100 or 6mm bands had buyer intent but thin copy, so they didn't win the click or the sale.
The work, in plain terms.
- Ran a full Search Console query analysis to separate indexing problems from ranking and click-through problems
- Rewrote titles and descriptions on the pages already getting impressions, so more searchers clicked
- Turned high-traffic articles into sales paths with product links, FAQ schema and internal links to the right collections
- Wrote real buyer-intent copy for collection pages, with product schema and breadcrumbs
- Rebuilt the storefront for conversion while keeping every URL that already ranked
What happened.
Monthly sales went from about $2K to about $40K. The work focused on pages the store already had, getting them to rank for and convert the searches buyers were already typing.
Shopify · Search Console
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