Metal Crafted Jewelry

A tungsten jewelry brand doing roughly $2,000 a month in sales when we started, now at about $40,000 a month. The engine is an organic growth lane run out of Google Search Console - query-level and page-level analysis to find where impressions already exist but click-through and position do not - paired with the merchandising and conversion work that turns those sessions into orders.

The result

When we took this on, the store was doing roughly $2,000 a month in sales. It now does approximately $40,000 a month - about a twentyfold increase, driven by organic search rather than by buying the growth. The client has approved publishing that figure.

The brief

Tungsten jewelry is a crowded, price-compressed category with large incumbents bidding on every commercial term. A small brand cannot outspend them. It can, however, out-structure them on the long tail of ring queries - material, width, finish, inlay, size and occasion - where intent is specific and conversion is high.

What we run

• A continuous Google Search Console lane: pull query-level and page-level data, isolate the terms where impressions already exist but position or click-through does not, and fix the page that should own them.
• Title, meta and on-page rewrites targeted at click-through rate, not just ranking - the cheapest traffic gains are on impressions you already have.
• Collection and product page structure aligned to how buyers actually search, so there is a page worth ranking for each real query cluster.
• Recheck, re-prioritise, repeat. This is a compounding programme, not a campaign.