Legal · Landlord & tenant · 39 LA cities · 258 pages
From invisible to #1 for landlord-tenant attorney searches.
A Los Angeles firm with real expertise and a Squarespace site that Google barely noticed. I rebuilt it into 258 pages built around the cases the firm actually wants, and it now ranks #1 for landlord-tenant attorney searches.
Where they started.
Baghikian Law handles evictions, habitability, rent control and wrongful eviction cases for landlords and tenants across Los Angeles County. The old Squarespace site treated all of that as one page. Someone in Glendale searching for an eviction lawyer, or a renter in Compton with a mold problem, had no reason to land there.
It also mixed personal injury and property damage into the same message, so it was unclear what the firm was best at. Google could not tell either.
The work, in plain terms.
- Moved the site off Squarespace to a fast custom static build, keeping every indexed URL so no existing ranking was lost
- Made landlord-tenant the spine of the site: evictions, habitability, rent control and wrongful eviction each got a real practice page
- Built a hub page for each of 39 LA cities, from Los Angeles and Long Beach to Pacoima, Cudahy and Bell Gardens
- Gave every city its own page for all four landlord-tenant practice areas. That is 156 pages, each 500 to 600 words
- Wrote 26 plain-English articles and 10 long legal guides on the questions renters and landlords actually search, like security deposit caps, 3-day notices and cash for keys
- Added FAQs, legal service schema, canonical tags and a clean 258-URL sitemap, then submitted it through Search Console
- Split Google Ads into a landlord campaign and a tenant campaign, each with its own landing page and cross-negative keywords
- Used the real attorney photo and logo. No stock lawyers
Not swapped city names.
Most law firm city pages are the same paragraph with a different city dropped in. Google sees through that, and so do clients. Every Baghikian city page says which rent rules apply in that city. The Compton rent control page explains that Compton has no local ordinance, so covered units fall under AB 1482 statewide. It then names the neighborhoods the firm serves there.
That is the difference between a page that exists and a page that ranks. The person searching gets an answer for their city, and Google gets a clear reason to send them there.
One firm, 39 front doors.
The site is built in layers. Four practice pages sit at the top. Under them, 39 city hubs each describe that city's rental market in a sentence or two, like Glendale's dense rental core along Brand Boulevard. Each hub links to its four practice pages. The articles and guides link back into the practice and city pages they support.
Personal injury, dog bite, rideshare and property damage still have pages. They are secondary, so they get found without watering down the main message: this is a landlord-tenant firm.
What happened.
The firm went from a single Squarespace page to 258 indexed pages, and it now ranks #1 on Google for landlord-tenant attorney searches. When a renter or landlord anywhere in those 39 cities looks for help, there is a page written for their city and their problem.
If your firm has one page trying to cover everything you do, this is the fix.
Static site · Netlify · Search Console · Google Ads
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