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Youth sport - Facility launch · Launch build
CAMPO - Juventus Academy LA
A parent-first facility launch inside a global club's brand system.
Visit the live site - juveacademyla.com/campo
- A–EContent architecture tiers, parent-question ordered
- 1Facility brand system, Juventus-consistent
- 100%Real CAMPO and academy assets - no stock
- NetlifyFull multi-page static deployment
CAMPO North Hollywood is the official match field for Juventus Academy Los Angeles. We built the facility's launch site for the person who actually decides: the parent. Juventus-inspired brand language, real CAMPO assets, and an A–E content architecture that answers every parent question in order, deployed as a full multi-page build on Netlify.
The brief
A new match-day and training facility launching under one of the most recognisable club identities in world football. The site had to feel like it belonged to that system while doing an unglamorous job: convincing a parent in the San Fernando Valley that this is where their kid should play.
What we built
- Brand language drawn from the Juventus visual system - restrained, black and white, disciplined - rather than a generic youth-sports look.
- An A–E content architecture that sequences the site around the order parents actually ask questions in: what is it, who is it for, where is it, what does the day look like, how do we start.
- Real CAMPO and academy assets throughout - facility photography, crests and programme imagery supplied by the club.
- A full multi-page static build deployed on Netlify, structured so programme and season pages can be added without a redesign.
Why parent-first
Youth sport sites usually sell to the player and confuse the buyer. Every decision here - nav order, page length, where the schedule and location sit - was made for the adult filling in the registration form on a phone.