No Sad Days

Not a client - the proof. No Sad Days is the founder-owned mental-health streetwear brand this team built and ran end to end. Shopify analytics for the trailing year to 14 July 2026 show $704,868.80 in total sales across 10,224 orders from 8,513 customers, at a $60.72 average order value. Lifetime, the store has done $898,035.86 in total sales across 12,709 orders. Every part of it - merchandising, Meta buying, Klaviyo lifecycle, creative ops and fulfilment - was run in-house.

Why this is in the portfolio

Every other entry on this site is work we did for someone else. This one is ours. No Sad Days is the founder-owned brand this team built from nothing to $704,868.80 in trailing-year Shopify sales across 10,224 orders - with our own money, our own inventory and our own ad account.

It is the reason client work here is framed in operator terms rather than agency terms. We have run the P&L, eaten the returns, and watched CAC move against us in real time.

The numbers, straight from Shopify

• $704,868.80 in total sales ($773,426.47 gross) across 10,224 orders and 8,513 customers in the twelve months to 14 July 2026, at a $60.72 average order value and a 15.69% returning customer rate.
• $898,035.86 in lifetime total sales ($977,008.09 gross) across 12,709 orders and 10,359 customers since January 2020 - at a $62.64 lifetime average order value.
• 82,295 former buyers in the uploaded owned-audience file, built across the brand's DREAM and No Sad Days eras - the wider ecosystem this team has built brands into over the years.
• A 26,730-person high-spender segment maintained as a Meta audience for prospecting lookalikes and retention pushes.
• $5,000+ raised through the brand's Pride support programme - a mission-driven brand where the giving is part of the product, not a press release.

The operating stack

• Shopify. Merchandising, collection architecture, product data, order-level profit reporting and fulfilment.
• Meta. Prospecting and retention built on segmented owned audiences rather than broad spray - the high-spender file is the spine of it.
• Klaviyo. Lifecycle flows against an eighty-thousand-plus buyer base: welcome, abandonment, post-purchase, win-back and campaign calendar.
• Creative ops. A production cadence that keeps drops, campaigns and channel content shipping on schedule - the part most brands underestimate.

What it taught the studio

That architecture beats activity. That a clean owned audience is worth more than a clever campaign. That a mission has to be operationalised - the Pride programme raised real money because it was built into the merchandising, not bolted on. And that reporting only matters if it is order-level, because averages hide the truth.