Perry's Quality Auto

One independent shop, engineered to own its map. Sixty-five service-city pages and seventy-seven mechanic neighborhood pages sit under a 344-URL sitemap, wired to a Google Business Profile programme, a review and giveaway funnel, and weekly reporting. Mobile performance moved from 65 to 100.

The brief

A well-regarded independent shop competing against dealer service departments and franchise chains with national ad budgets. The only defensible advantage is proximity: being the obvious answer for every service, in every neighborhood, within driving distance.

What we built

• Sixty-five service-city pages - the cross product of what the shop actually does and where its customers actually live, not a spun template.
• Seventy-seven mechanic neighborhood pages covering Simi Valley's tracts and the surrounding Ventura County and West Valley communities, each with real driving context and directions.
• A 344-URL sitemap with a crawl structure that keeps the deep pages one or two clicks from the money pages.
• Google Business Profile as an operating system, not a checkbox: categories, services, photos, posts and Q&A kept consistent with the site.
• A review and giveaway funnel that turns finished jobs into review volume without the service advisors having to improvise the ask.
• Mobile performance work that took the score from 65 to 100 - the difference between a driver bouncing and a driver booking.

Operating cadence

Weekly reporting. The shop sees what moved, what was published, and what is queued next. No quarterly reveal, no dashboards nobody opens.